Beginners Guide to Website marketing and sales

We've put together the most helpful links for beginners and intermediate website owners to propel your business to the next level. We have categorized the links and suggestions into the following categories...

1. Website Marketing
2. Shopping Carts - eBay stores
3. Email Marketing
4. Email Spam Protection
5. Must read books on everything from website marketing to eBay

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Website marketing

Google Webmaster Tools

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.

• Get Google's view of your site and diagnose problems  See how Google crawls and indexes your site and learn about specific problems we're having accessing it.
• Discover your link and query traffic View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.
• Share information about your site Tell us about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like the URLs we index to appear.

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Google Adwords

Google Adwords provides a great way to get your site out to the buying public straight away.

• You create ads and choose keywords, which are words or phrases related to your business.
• When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
• People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!

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Shopping Carts - eBay stores

Handzon website builder offers eCommerce through Paypal, however, SELL MORE through the powerful eBay Prostores! Here are 5 reasons ProStores is the best Web store for eBay sellers...

1. Fast and easy setup - Open your own Web store in minutes with our new QuickStart feature for eBay sellers%u23ProStores automatically imports your live eBay listings and other settings.
2. No additional work - Continue to manage your eBay listings as you do now and our new eBay Sync feature automatically mirrors your listings in ProStores and keeps inventory levels in sync.
3. Sell more - Send your buyers to your ProStores Web store to check out where they can easily add products to their order directly from the shopping cart.
4. Attract new customers - Promote your store with FREE automatic submission of your catalog to Google Product Search, built-in SEO tools, and other online marketing tools.
5. 5. Get your own web address - With ProStores Business tier and above, register a new Web address %u23 or transfer one you already own %u23 and we'll cover your annual registration fee for the first year

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Email marketing with Constant Contact

Whether you're looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, discover how Constant Contact can help you get it done.

Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members.

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Email Spam Protection is a MUST HAVE application for your business.

• Simple - Easy to install, easy to use.
• Effective - Catches more spam, guaranteed.
• Lightweight - Keeps your system running fast.

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Must read books on everything from website marketing to eBay

Must read books on Website marketing, "Writing website copy" and "eBay selling the right product". My favorites are "Search Engine Optimization For Dummies", "What to Sell on eBay and Where to Get It" and "Google AdWords For Dummies". Disregard the funny names, they are chock full of great information and is easy to read.